3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…
Browsing: Marketing
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
OK, I Do Not Want You To Quit Advertising. I Just Want You To Move To Mexico.
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
What exactly are dieting apps doing with all your data?
Nonprofit Privacy International’s new report shows how three dieting apps are collecting a lot of…
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Ad Agency Trends To Watch Out For
— Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…