Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Browsing: Marketing
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
This whiter-than-white paint cools buildings down dramatically. Why isn’t it everywhere?
From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s…
How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
Are You Ready for the Hybrid Workplace?
The future of work is hybrid. In the post-pandemic world, many companies will embrace the…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…