Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Browsing: Marketing
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
What Will Persuade People to Take a Vaccine?
Vaccines are a powerful weapon in the fight against disease, but only if they are…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…