Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
Browsing: Marketing
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
Can marketers do long-term? A Toolkit for 2021
We humans are hardwired to think short-term. That served us in good stead when we were…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
FlyteVu’s Jeremy Holley on Zeppelin, Cash, and the Value to Brands of ‘Undiscovered’ Artists
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu,…
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…