All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
Browsing: Marketing
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…