10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Browsing: Marketing
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
WHY BIG COMPANIES STRUGGLE TO REINVENT THEMSELVES
Spoiler alert. It is not about their size. One of the most dangerous traps for…
Brand You. Who Me?
You have to develop yourself in a way to ensure that you leave a legacy.…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
The Workplace of the Future
Last week, we asked our Twitter followers how they felt about working from home. 33 percent said…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of…