Why Consumers Are Willing to Share Personal Information on Smartphones
Nearly everyone has experienced some version of phubbing, a term to describe being snubbed by…
Browsing: Marketing
Should Your Advertising Agency Podcast?
Does The World Need A New Advertising Agency Podcast? The big question… Should an advertising…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…