How does a smart brand continue to be influential under lockdown?
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…
Browsing: Marketing
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
What is a brand’s role in a time of crisis?
COVID-19 is unlike anything most of us have had to face in our lifetimes but…
How to Build an Outstanding Marketing Team: A Seven-Step ‘People Strategy’
You can come up with all sorts of marketing strategies that would impress the most…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…