Decision Paralysis
I recently stumbled across the old cliche adage attributed to Cicero: “More is lost by indecision…
Browsing: Marketing
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions
Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to…
Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them
Kraft-Heinz, KFC, Under Armour, Netflix, Prada, and many more brands are stepping up their public…
Business Resilience in Digital Media
The Shama Hyder Interview The coronavirus pandemic has caused immense disruption across nearly every industry.…
B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
Your Fist and the Future of Marketing
Are your marketing dollars worth the interruption? Since the dawn of time, marketing focused on…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…