Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Browsing: Marketing
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
PAPER COMPANY STAMPED REBRAND WITH HUMOR, COMMITMENT TO CUSTOMERS
Empowering employees, says Case Paper’s CMO, helps company to exceed consumer expectations In his 20s,…
MY PRINCIPLES OF COMPANY BUILDING
Here’s a list of 20 values I’m going to remember as I build Write of…
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She’s a Hybrid
The first-ever CMO of a young company has to do something slightly different from one…
Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…