Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
Browsing: Marketing
8 Considerations When Selecting an AI Marketing Vendor
Does a landscape for artificial intelligence (AI) marketing vendors exist? You’d think so, with all…
Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
Brain trust: your favourite risky campaign?
Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
It’s all about selling disruption, says Ben Shenoy
Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…
Marketing the Cosmic Crisp: Will Consumers Bite?
For apple aficionados who share in the opinion that the Red Delicious can “rot in…
Putting The C In CMO
This year’s Consumer Electronics Show (CES) attracted an increasing number of CMOs as technology continues to play…
E-commerce and Consumers: Can Retailers Meet Rising Demands?
When consumers order online these days, they want what they want, and fast –whether it’s…
15 Non-Intrusive Ways Employees Can Help With Branding
People who work daily with the company’s services and products have insights that can’t be…