Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]
Marketing technologies are opening up exciting new possibilities for marketers to communicate and engage with…
Browsing: Marketing
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
5 Articles From 2019 That Will Provoke Sharper Marketing In 2020
I went back through my sixty-some-odd posts on Forbes.com in 2019 and plucked out five…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
It’s time to rethink your marketing to tech-savvy Boomers
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be…
The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
An interesting irony of today’s retail landscape is that brands have never been more and…