Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Browsing: Marketing
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Stuart Matthewman on international marketing, branding and what he’d do differently
What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…