BEER Coors Light Goes For Younger Drinker In ‘Made To Chill’ Campaign
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change,…
Browsing: Marketing
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Supercharge Your Marketing by Learning Advanced SEO
This class goes beyond the basics to future-proof your company’s SEO. Learning the foundations of…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you’re selling to affluent customers, who you are is much more important than what…
Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor’s note: This list was compiled by marketer Mat Sweezey based on his insights and…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
Tofu or Takeout: Why Eating Healthy Is So Hard
A Saturday morning trip to the farmer’s market is as popular now as garage sales…