For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
Browsing: Marketing
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
Keeping Up With Nike’s Digital Strategy
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…
Top CMO Challenges and Focus Areas for 2020
CMOs are consistently confident in their marketing technology (martech), innovation and personalization investments, according to…
How To Combine Your Business And Marketing Strategy Into One Document
Most companies create a business strategy and then design a separate document for their marketing…
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…