Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Browsing: Marketing
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
The Future-Ready CMO
Effective marketing leaders often live in two realms—the present and the possible. A deep understanding…
Can Your Advertising Pass The Acid Test?
What makes a theatre production great is what makes a brand great. This shouldn’t be…
Back to the Content Future
How the ad industry forgot one of its core principles, and why it’s time for…
Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
A TIMELINE OF MOVIEPASS’ MANY RIDICULOUS BUSINESS PLANS
STOP ME IF you’ve heard this one: MoviePass, at this point the Benny Hill of subscription…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…