How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
Browsing: Marketing
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
This Nearly $8 Million Tea Brand Was Built on Its Founders Knocking on 500 Doors
Tiesta Tea aims to simplify options for customers by explaining the function and flavor of…
From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…