Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…
Browsing: Marketing
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Marketers: T-commerce is ready to takeoff in 2019
T-commerce, or trade via a smart digital TV-set, has seen a lot of proof-of-concept activity…
13 Strategies For Capturing And Marketing User-Generated Content
Getting people to hear about your brand and see what your business does is the…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
The five biggest mistakes companies will make with their digital strategies – and how to avoid them
With the year ramping up into full swing, February is a good time to take…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…