Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
Browsing: Marketing
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Retail Resurrection: A Rosy Outlook for 2019?
For many U.S. retailers, 2018 turned out to be a very good year. Buoyed by…
The frictionless mobile media experience
The idle time in our lives presents a key media opportunity. Every time we wait…
How to Use Augmented Reality to Attract Customers [Animated Infographic]
Augmented reality can help your brand stand apart from the competition by offering interactive and…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…