Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
It’s winter, the time many companies begin to ramp up for the biggest industry events…
Browsing: Marketing
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
THE EMPRESS OF FACEBOOK: MY BEFUDDLING DINNER WITH SHERYL SANDBERG
TO RECAP: SHERYL Sandberg joined Facebook as chief operating officer in 2008, promising to make the…
Online Reputation Management 101: What You Need to Know [Infographic]
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
Why Some People Say ‘No’ to Ads (and How to Change That)
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
Poignant International Red Cross Ad Shows Santa Hunting for Missing Child
This holiday season is so fraught with political divisiveness, immigration crises and natural disasters, that…