What Papa John’s can teach all businesses about marketing & leadership
John Schnatter may have stepped down from his position as Papa John’s chairman in July…
Browsing: Marketing
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
A stab in the dark – how sleep influences memory and why marketers should care
Marketing speaks with University of Melbourne neuroscientist Artemio Soto-Breceda about the strong links between dreams, sleep…
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark…
As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
This beauty brand wants to cure the industry’s packaging addiction
The L’Oréal-funded startup Seed Phytonutrients sells its products in bottles made out of paper and…
All Hail the Brand Dinosaurs
Redefining & embracing the presence of established brands Startups are driving innovation. They’re the best…