Brands need a strong identity to succeed
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You…
Browsing: Marketing
BRAIN MATTERS: USING PSYCHOLOGY TO HELP IMPROVE MARKETING QUALITY
The more we understand how humans think and behave, the better we can tailor our…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
The chief marketing officer as CEO of Marketing
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…
Fast track – using brand development research to get ahead
A new white paper by research firm Ruby Cha Cha explores how businesses can use…
Data as water – the drinking and drowning of ‘marketing science’
Many within the industry would like their practice acknowledged as a science, however according to Alex…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…