Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
Browsing: Marketing
How your martech stack fails to serve the customer
In the older days of marketing, back in the early 2000s, a few brave CMOs…
The voice of influence – why podcast marketing remains an untapped resource
New intelligence from the podcast sector proves the value of understanding context in delivering material…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
What blockchain technology can do for online advertising
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
How Your Business Can Win at Voice Search
Voice is the biggest change to the way people search since the rise of mobile.…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Toys ‘R’ Us Is Coming Back to Life! 3 Things to Know Today.
Stay in the know in 60 seconds. 1. Toys ‘R’ Us is coming back! After closing all…
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward. If we could go back…
Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…