Ad tech comes under the microscope as marketers evolve their media mix
Marketers are attempting to take back control of their online advertising operations facing growing challenges,…
Browsing: Marriott
The rise of Canva, the $40 billion design juggernaut
Canva’s easy-to-use design platform has become a word processor for our modern visual culture. It’s…
What role does your brand play in this new state of culture
Balancing Empathy with Sustainability: Liquid Death CEO Discusses the Evolution of Canned Water With the…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…
How the Sharing Economy Is Transforming the Short-term Rental Industry
The world of short-term rentals, Airbnb being Exhibit A, is barely the tip of the…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
Hey, Alexa: How Is Technology Transforming The Hotel Industry?
It’s safe to say that technological advancements have played a crucial role in the development…
Data Reveals What Drives the Perfect Instagram Photo
This social media firm hacked its way to 30,000 percent growth. A photo may be…