The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Browsing: MarTech
Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
Exploring Digital Innovation Globally
Digital innovation has been at the forefront of the marketing experience for the last several…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…
CMOs Lead Into the Light
More than half of Europe could be infected with the omicron variant in the next…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
How CMOs Can Grab The Reins
Dear CMO, do you want to raise your profile at your company? Do you want…
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months…
For brand marketers, MarTech hangs in the balance.
Not so long ago, marketers had a saying when trying to acquire MarTech to solve…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…