Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
Browsing: Mastercard
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…
Mastercard and WeWork Test the Future of Work and Commerce
Mastercard is leveraging its IoT solutions for shared spaces to create smart environments in locations…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…