Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
Browsing: Maxus
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…