A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Browsing: Mazda
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Would You Treat Your Mother That Way? The Secrets of Great Customer Service
There was a time when most companies followed the Golden Rule out of the belief…
Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…