Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Browsing: McKinsey
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…
Growth transformation: Delivering on a diversified set of e-commerce growth strategies
Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Yahoo’s Marissa Mayer on Selling a Company While Trying to Turn It Around
The CEO talks corporate motherhood, shareholders with competing priorities, and the struggle to make good…