Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…
Browsing: Meaning
Being an employee of our own myth!
We are all frauds! Forgive the blatant articulation. To quote Wikipedia ” The master race (German: Herrenrasse) is…
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
Give Your Brand Deep, Powerful Value with This Messaging Strategy
In the movie The King’s Speech, the problem is clear, right? King George VI (played…