Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Browsing: Measurement
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…
Programmatic needs to empower the value of brand advertising
It’s no secret that programmatic has taken the advertising industry by storm, but questions continue…
Programmatic set to be even bigger this year
Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend Looking for the…