Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
Browsing: MEC
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
Marketers are embracing Instagram’s self-serve ads
One ad buyer says spend on Instagram has increased ‘something like 11,000%’ between Q3 and…