Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Browsing: Media Agency
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Why does advertising still treat people like strangers?
If you’ve ever had the pleasure of listening to a stranger at a party talk…
As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…