The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Browsing: Media Budgets
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…