After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Browsing: Media Buying
Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
A lack of understanding is downright dangerous – how AI is transforming advertising
AI is a buzzword that we’ve heard about a lot and rightly so. It has…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…