What blockchain technology can do for online advertising
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
Browsing: Media Buying
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…