Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Browsing: Media Buying
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…
‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Experiential marketing
Groupon Looks to Court Experience-Seekers with New TV Campaign Groupon is making its return to national…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…
2016 Year in Preview: Ad targeting toes the creepy line
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes…