Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
Browsing: Media Planners
Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
The Links are all set
Getting native about Programmatic LinkedIn launched programmatic advertising at the end of June, intended to complement the…