Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
Browsing: Media planning
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
A lack of understanding is downright dangerous – how AI is transforming advertising
AI is a buzzword that we’ve heard about a lot and rightly so. It has…
Advertisers go in-house in search for media talent
Advertisers’ hunt for media talent has switched away from agencies and is now focused far…
How Snapchat is courting direct-response marketers
Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad…
Snickers Brings ‘Hungerithm’ To The U.S.
Following a successful run in Australia, launched in spring 2016, Snickers is bringing a version of its…
‘Elephant in the room’: Agencies are rolling out Amazon service units
No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…