Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
Browsing: Media
Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
Bloomberg Media CEO Justin Smith: Media is ‘going through a process of slimming down’
Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor For all the hand-wringing about the digital media business, there are several bright…
Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…