Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Browsing: Media
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
Mars CMO Andrew Clarke: ‘challenge orthodoxy, do the reverse’
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…