Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Browsing: MediaCom
The Sustainability Imperative: why brands need to care about climate change
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
The rules of VR: How advertisers can avoid making very real mistakes
As we go hurtling to the new and shiny things on the block (namely virtual…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…