Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Memorability
The old way of interviewing for jobs is dead. Here’s how to play by the new rules.
Ross was tired and frustrated. He’d spent six months battling Zoom fatigue, going on job…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…