See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Browsing: Mercedes
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Why the car dealership of the future looks like a midcentury modern living room
Lucid Motors wanted the showroom for its luxury electric vehicle to be more inviting and…
THE ‘SLAM’ OF YOUR CAR DOOR IS FAKE
Car doors are engineered to sound much sturdier than they really are. Welcome to the…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
Becoming the Best: Excellent Customer Service Always Wins
The Ritz-Carlton is arguably one of the most recognizable brands in the world. The hotel…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Why 2016 will be the year of live streaming
Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet…