THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Browsing: Mercedes Benz
Oakley’s Kato are sunglasses like you’ve never seen before
The glasses are more ’90s than the ’90s. Thank Michael Jordan, at least in part.…
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Car brands use subscription model to reach younger drivers
These are tough times for vehicle manufacturers in the UK as they grapple with the…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
4 Creative Ways to Use Instagram for Business
Is your business using Instagram? Want to learn how to be more creative with Instagram?…