Growth metrics for digital channels
In a challenging environment, it has become vital for brands to understand the true return…
Browsing: Metrics
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
The Creative Apocalypse: Preparing your Client
The Creative Apocalypse: Preparing your Client! There is great, there is good and there is…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…
The chief marketing officer as CEO of Marketing
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
Digital empowerment and innovation: how to lead the pack in CX
It’s experiences, not products that sell. Here’s how to make compelling CX a reality. Great…