Stop Drowning in Metrics and Optimize KPIs That Move the Needle
There are countless ways for a baseball team to win a game. Maybe it ends…
Browsing: Metrics
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
The 3 Steps of Using Automated Marketing to Convert Leads
Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house…
Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
Your team has finally done it. After nearly five years of blood, sweat, and toil,…
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…