Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…
Browsing: Metrics
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…
Understanding Your Content Marketing Goals Before Setting Metrics
It’s much easier to start a journey if you know where you’re going—and much more…