Marketing May 14, 2020 0 Occasion marketing in the age of COVID-19 The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Conversations January 13, 2020 0 Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Branding October 1, 2018 0 Shared Goodness Promise: 5 Questions With Jeff King, Sr. Director, Hershey The Hershey Co.’s corporate social responsibility program has set out a new Shared Goodness Promise, which strengthens…