The ad battle between Apple and Microsoft is back
One of the most famous advertising battles is back. After a few years of truce,…
Browsing: Microsoft
Why Bots Are Becoming Brands’ Best Friend
All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard,…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
How Brainstorming Questions, Not Ideas, Sparks Creativity
Want to challenge assumptions? Follow the lead of Microsoft, MIT, and others, and ask more…
Shopping at the speed of sound
Mary Meeker 2016: Voice Search Is The Next Big Thing Believe the hype when it…
Mirror image, with a mind reader
Microsoft has developed a mirror that can read your emotions You CAN be smart and…
Brand Nokia: Reconnecting with people
Brand Boomerang: Nokia Plans a Return to Smartphones Two years after the name Nokia basically…
5 Key Trends In Design Leadership
Design finally has a seat at the table. Here’s what is next. General Electric, the…
Why Distinctive Customer Targeting Is a Smart Strategy
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays…